Uganda Premier League clubs have joined forces to promote the Ugandan football brand and clubs at large under the #WearYourLocalJersey Campaign.
This campaign was launched on Thursday by Club CEOs and representatives from various teams, namely KCCA FC, Vipers Sc, URA FC, Wakiso Giants, Police, SC Villa, and Express FC.
The “wear your local jersey” campaign was fostered by KCCA FC CEO Anisha Muhoozi who cited that fans buying and wearing local clubs’ merchandise would not only help in promoting local football and also that proceeds from the sale of the apparel would-be channeled into helping the communities in which the clubs reside under the Corporate social responsibility (CSR).
“We urge Uganda football fans to buy local apparel from their various Ugandan Football Clubs and proudly wear them to promote and grow Ugandan Football. 5% of the proceeds from our merchandise will go towards CSR.” Anisha Shahir Muhoozi KCCA FC CEO said at the launch of the campaign.
While at the launch, express FC CEO Isaac Mwesigwa urged local clubs to make all their products affordable and readily as they aimed to attract the fans to buy and grow the Ugandan football brand. “As Express FC, we are happy to be on board for this campaign. I urge clubs to have their merchandise available and affordable. Let us have merchandise shops and quality apparel to entice the local community to purchase the merchandise. Let us grow the Uganda football brand collectively,” Express FC CEO Isaac Mwesigwa Said.
The local clubs that attended the launch received a boost of confidence as FUFA’s representative assured them that they would receive support from Uganda’s football governing body FUFA as far as the campaign is concerned.
“It is imperative to have our local content promoted. Brand visibility is key for the sport’s growth, and as FUFA / UPL, we will ensure we support this cause. Clubs can come up with days where all fans wear their apparel to create healthy competition on who wore the jersey more and better”- Humphrey ManduDeputy CEO FUFA and Board member UPL said about the campaign.
UPL clubs will be hoping that the fans who have come in for criticism from local journalists and wellwishers of the local game can pick interest in the campaign and help push it forward as FUFA and the UPL hopes to rebrand Ugandan football.