Yesterday evening at Kingdom Kampala was the official launch of the Pearl Of Africa Star Search campaign. The upcoming campaign is to identify and promote Uganda’s fresh and unnoticed musical talent, it will provide upcoming talents an opportunity to showcase, develop and mentor their talent on a national platform.
The POA Star search will be focusing on promoting musical talent that advances values of cultural development, national pride and exposing the beauty of Uganda. Participants are excepted to make a short video of themselves showcasing their singing talent not exceeding two (2) minutes and they submit them on the Pearl Of Africa Star Search Website. Nominations will later be held and 4 lucky participants will be selected from each region across the country in which the overall winner will be chosen to our very own Pearl of Africa musician and tourism ambassador.
The judges that were selected to vet and decide Uganda’s next big artist are Bismark Amumpire Moses a known traveler and presenter of the famous Travel Show at airs at NBS TV, Cindy Sanyu an artist and also the current President of The Uganda Musicians Association, global hip hop icon Navio and Legendary Joannita Kawalya. They will be working with a Jury that will help come up with the appropriate results to make the campaign fair and free. Uganda has had several great names in the music industry that is as a result of talent search campaigns like Cindy Sanyu, Winnie Nwagi, and many others. The is to happen annually with this one being the first edition of the talent seach.
The launch collected many great names in one place from Hon. Kiwanda Ssubi the minister of state for Tourism, wildlife, and Antiquities, Comedians like Salvador, Madrat, and Chiko to artists like Ragga Dee, Felister, Pallaso, Ssubi, and other partners on the campaign like Uganda Tourism Board, Mtn Uganda, Radiant.