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For a long time, social media managers and producers used third-party software to schedule Instagram posts. The business is already piloting an in-app mechanism for scheduling posts and reels, though.
The business acknowledged the development and stated that it is in fact testing this out. According to a statement from a Meta representative, “We are exploring the ability to schedule content with a portion of our worldwide community.” The corporation made no mention of the feature’s general accessibility.
Using a screenshot, Twitter user @WFBrother demonstrated how it operates. Users who have access to this functionality can choose a time and date by turning on the “Schedule this post” toggle while making a new post or reel in Advanced Settings. They also mentioned that the “Scheduled Content” area, which is available through the hamburger menu, allows you to view scheduled postings. You can also postpone items in this area if necessary.
Back in July, app researcher Alessandro Paluzzi mentioned that Instagram is developing a scheduling tool. “This is an early version of an experience that we are not publicly testing,” the business stated in August.
Since 2020, Meta has made the Instagram scheduling function available via the Facebook Creator Studio. The new in-app scheduling function, however, can be useful for producers who lack access to specialized social media management software. Since Twitter has had this feature for a while, Instagram is late in introducing it.
To counter the fall in Meta’s revenue, the business said earlier this month that the platform’s ad load would be increased.