The “No Bra Day” campaign was founded to not only raise awareness of breast cancer but also address its prevalence in today’s society. The movement has gone further to drive opportunities to fundraising opportunities to help the research moving.
According to studies, one out of eight women develops breast cancer in her life and has to battle the disease.
It was initially observed on July 9th, 2011, but within three years, it had moved to the 13th day of the Breast Cancer Awareness Month, October, and the medical event was named BRA (Breast Reconstruction Awareness) Day. It was eventually named as No Bra Day as a way to encourage women to enjoy being braless and become knowledgeable about breast cancer symptoms
Today, the world is celebrating No Bra Day. Women are being encouraged to leave their bras at home for the day to raise awareness about breast cancer.
No Bra Day is steadily growing in popularity worldwide and is celebrated every year on October 13, in the middle of Breast Cancer Awareness Month. Of course, some people have raised concerns regarding the nature of the campaign with suggestions that it could be exploitative with some critics even describing the event as being ‘purely sexual’.
The campaign, however, is more about raising awareness on breast cancer than about not wearing a bra to work. Women who don’t want to go braless, are also encouraged to take part – by wearing something purple for the day.
Breast cancer is the most common cancer in women worldwide and represents 25% of all cancers in women and it is currently India’s fastest-growing malignant disease.
According to the World Cancer Research Fund, breast cancer is the most common cancer in women worldwide, with nearly 1.7 million new cases diagnosed in 2012, representing about 25 percent of all cancers in women. Incidence rates vary widely across the world, from 27 per 100,000 in Middle Africa and Eastern Asia to 92 per 100,000 in Northern America. It is the fifth most common cause of death from cancer in women, with an estimated 522,000 deaths (6.4 percent of the total).
It is also the most frequent cause of cancer death in women from regions characterized by lower indices of development and/or income (14.3 percent of deaths), and the second most frequent form regions characterized by higher indices of development and/or income (15.4 percent of deaths), after lung cancer.
So, ladies, you don’t have to necessarily go braless on this but do ensure you get yourself checked by your doctor and insist on getting a mammogram which can help detect breast cancer up to two years before it can be felt by the patient or a doctor.