A vitural summit hosted yesterday by Deutsche Welle (DW) a German public stated owned international broadcaster featuring media panelists from different media houses across the continent has made them reveal that the Covid19 pandemic was an eye opener in the move to revolutionize storytelling and access to news across the world.
NBS TV Chief of Strategy Joseph KigoziOn was the panelist who represented Uganda and is also seasoned sports journalist and commentator.
Zambia was represented by Diamond TV Chief Executive Officer Costa Mwansa the prioprietor and CEO of Diasmond Television in Zambia with a 16 year experoinece as a media practitioner while Kenya was represented by Ibrahim Tamima, the Head of content at Switch TV who moderated the discussion. Maximilan Hofman was the panelists from the hosts side and is the Head of News at DW
“Citizen journalism and new media have come to bridge that gap. Covid19 was an eye opener for such, exploring the ways that young people want news delivered to them,” he added.
Kigozi, a strategic leader with over ten years expertise developing and building brands is adept in developing high performance and dedicated teams to meet challenging corporate objectives said that COVI-19 has made made media houses re-strategize for the future and it has ensured that they are better prepared for any similar evantualites more than ever before and he also appreciated the deployment of technology in story telling .
“COVID19 shook the status quo of journalism. It has been an eye-opener on various ways of gathering stories for example via a zoom links and breaking news on social media,” he said.
Ms. Tamima who moderated the show emphasized the need to understand one’s audience before making a decision on how to deliver news stories.
She cited an example of a Kenyan Radio station that chose to broadcast in Sheng (Kenyan youths’ slang) in order to deliver information in a way that it would be well understood by the audience.
“The messenger is important but the language is important as well. Not everybody understands English.,” she said.
“Understanding the language that the audience resonates with is key and once media houses understand that, they will easily tell stories ,” Tamima said.
On his part, Costa Mwansa emphasized the need to keep video stories short and maintaining truth in every story saying these are the head currency of news.
“Everybody is on their gadgets now, longer videos can be put on YouTube but people need shorter videos on Twitter and Facebook,” said.
“Online platforms have disrupted traditional storytelling and we need to adopt them. Storytelling and Truth-telling remain the head currency of news.”
Mwansa further emphasized the need to “get off the high table” and go to the field so as to tell stories with people around because online platforms have disrupted story telling in the news rooms so the only way for them to keep up with the speed is for the storry tellers to adopt to these platforms like Facebook ,Twitter and tell their stories from there as well .